May 20, 2024

“Can you touch that up?” “Is there anything you can do about all these rock chips?” “I don’t want to repaint the door because of that scratch. Can you just make it look BETTER?”Detailers hear these questions constantly from their customers, but the most they can do is shrug their shoulders if they don’t have a paint touch up system.A professional quality chip/scratch repair system allows detailers to apply a small amount of color matching paint to chips and scratches to improve their appearance significantly. Indeed, no system or process can make these eyesores disappear completely from all distances, but if properly done, a touch up is bound to make a customer very happy for the money he/she pays compared to a body shop repair.4 reasons it makes good sense to add scratch and chip repair to your detail shop or automotive cosmetic repair business (paintless dent repair, vinyl and leather repair, windshield repair, clear bra installation, and window tinters are all excellent candidates as well):1. Customers demand it. Minor chips and scratches are inevitable on any car with over 10,000 miles. That’s more than 90% of your customers! Only 10% of car owners pay for detailing services. Customers who care enough about their car to pay for professional detailing are very likely to pay for chip repair. They know their cars well–every flaw, every dent every scratch. They know where the minor chips and scratches are and find them to be irritating. Ask your customers about the chips and scratches on their car and you will probably find that want these eye sores repaired.2. Scratch and chip repair is very profitable. Average service charges are between $30 – $60 and take just 10 – 30 minutes. Costs are minimal. You will use less than.10 oz. of paint, a paper cup, and some cleaning thinner on each job.3. Paint touch up is easy to learn. The fundamentals of a repair are relatively simple: choose a matching color of paint, apply a minimal amount of paint to the chips and scratches, and clean your repair materials. You can justify a professional price for your repairs by minimizing the amount of paint you apply. Remember, customers can get matching paint of their own. They just can’t apply it neatly with the oversized brushes that come with their “off the shelf” paint. If you can do a neater job than they every could with their own attempts, you will have a happy customer.Among all the “add on” services (paintless dent repair, vinyl/leather repair, windshield chip repair), paint touch up is the simplest to learn.4. Paint touch up is easy to teach to your employees. If you are going to add an additional service, it must be easy to train new and inexperienced employees with. Complicated tools and processes gather dust; simple, effective tools and processes get used and make money! The best paint touch up systems are designed to simplify and streamline the task of getting a matching color, filling the damage, applying the paint, and reorganizing the paint system. There are very few skills that can be learned in 1.5 hours that produce $70+ hourly profit, and chip and scratch repair is one of them.As a detailer or cosmetic technician, you have a plentiful supply of customers needing touch up service. Service them! Invest in a high quality paint touch up system and you can add significant daily, weekly, and yearly profit to your business for a relatively little investment of time and money.