“Can you touch that up?” “Is there anything you can do about all these rock chips?” “I don’t want to repaint the door because of that scratch. Can you just make it look BETTER?”Detailers hear these questions constantly from their customers, but the most they can do is shrug their shoulders if they don’t have a paint touch up system.A professional quality chip/scratch repair system allows detailers to apply a small amount of color matching paint to chips and scratches to improve their appearance significantly. Indeed, no system or process can make these eyesores disappear completely from all distances, but if properly done, a touch up is bound to make a customer very happy for the money he/she pays compared to a body shop repair.4 reasons it makes good sense to add scratch and chip repair to your detail shop or automotive cosmetic repair business (paintless dent repair, vinyl and leather repair, windshield repair, clear bra installation, and window tinters are all excellent candidates as well):1. Customers demand it. Minor chips and scratches are inevitable on any car with over 10,000 miles. That’s more than 90% of your customers! Only 10% of car owners pay for detailing services. Customers who care enough about their car to pay for professional detailing are very likely to pay for chip repair. They know their cars well–every flaw, every dent every scratch. They know where the minor chips and scratches are and find them to be irritating. Ask your customers about the chips and scratches on their car and you will probably find that want these eye sores repaired.2. Scratch and chip repair is very profitable. Average service charges are between $30 – $60 and take just 10 – 30 minutes. Costs are minimal. You will use less than.10 oz. of paint, a paper cup, and some cleaning thinner on each job.3. Paint touch up is easy to learn. The fundamentals of a repair are relatively simple: choose a matching color of paint, apply a minimal amount of paint to the chips and scratches, and clean your repair materials. You can justify a professional price for your repairs by minimizing the amount of paint you apply. Remember, customers can get matching paint of their own. They just can’t apply it neatly with the oversized brushes that come with their “off the shelf” paint. If you can do a neater job than they every could with their own attempts, you will have a happy customer.Among all the “add on” services (paintless dent repair, vinyl/leather repair, windshield chip repair), paint touch up is the simplest to learn.4. Paint touch up is easy to teach to your employees. If you are going to add an additional service, it must be easy to train new and inexperienced employees with. Complicated tools and processes gather dust; simple, effective tools and processes get used and make money! The best paint touch up systems are designed to simplify and streamline the task of getting a matching color, filling the damage, applying the paint, and reorganizing the paint system. There are very few skills that can be learned in 1.5 hours that produce $70+ hourly profit, and chip and scratch repair is one of them.As a detailer or cosmetic technician, you have a plentiful supply of customers needing touch up service. Service them! Invest in a high quality paint touch up system and you can add significant daily, weekly, and yearly profit to your business for a relatively little investment of time and money.
Ethics is one of the oldest disciplines, the object of study of which is morality. The term ethics was introduced by Aristotle, who thoughtfully remarked that ethics “helps to know what to do and what should be avoided”.Modern ethics is first and foremost, the science that allows to consider human relationships, as well as to evaluate the behavior of people in terms of generally accepted norms. There are professional ethics, which includes a system of moral norms of human behavior, belonging to a particular social group. An entrepreneur should not only know the ethical behavior standards, but also to follow them.There are so-called professional ethics, and in particular – business ethics, which includes standards of entrepreneur behavior. Entrepreneurial activity is impossible without the numerous contacts with people; it is not designed to work alone.What is the difference between business etiquette and business ethics? Business ethics is primarily a negotiation with partners; ethics recordkeeping; use ethical methods of competition. Business ethics considered to be the same for businessmen from different countries. Business etiquette – are certain rules governing the work style, manner of communication between firms, the appearance of businessmen, sequence and manner of negotiating and so on.Business etiquette is formed under the influence of certain traditions and the prevailing historical conditions of the country. Therefore, those entrepreneurs who cooperate with foreign partners, is very useful to have a national business etiquette cooperating party prior to the joint activity.The issues of business social responsibility, ethics, and environmental protection are on the agenda of modern companies.Social responsibility of business ethics and environmental protection are equally important and urgent tasks of modern business than the financial performance of the organization or the pay of top managers, because the issues of corporate responsibility are able to provide the same impact on business reputation and business value, as well as standard indicators of economic growth.”Social responsibility is a voluntary effort on the part of business to take various steps to satisfy the expectation of different interest group… the interest group may be owners, investors, employees, consumers, government, society or community. ” (nos.org, 05.21.2009)In our days environmental protection, for some business industries as automotive industry, drives to new technology and innovation. And this is true even for General Motors Company. “As an automotive manufacturer, environmental responsibility is a key issue for GM. It is playing an active role in the development of hydrogen fuel-cell powered vehicles that emit only clean water and offer twice the energy efficiency of traditional engines.” (Alex Blyth, 11.05.2003)Without being perceived as a sign of economic strength, social responsibility has today the form of corporate civic – a way to create stable and profitable business relationship for all parties, a non-aggressive way, less harmful to work around the community, a friendly way of communication with society. In this form, social responsibility is nothing but a modern and open way of flexible management. Practices and social responsibility programs are more accessible and more interesting for small business enterprises.Questions emanate as to the ethical considerations of the professional’s liability and how power and dominance should be utilized in service to the society and customer. Most professions have internally implemented principles of practice that associates of the profession must abide by, to forbid exploitation of the customer and uphold the wholeness of the profession. This is not only to the advantage of the client but to the advantage of those belonging to the profession. For instance, an American business may ask an engineer to manifest the safety of a project which is not safe. While one engineer may deny manifesting in the project on moral basis, the business may find a less painstaking engineer who will be ready to manifest in the project for a payoff, thus saving the business the cost of restyling. Disciplinary principles permit the profession to formulate a standard of behavior and assure that one meets this standard, by checking them from the professional body if they do not practice consequently. This permits those professionals who act with moral sense to practice in the cognition that they will not be counteracted commercially. by those who have less ethical qualms. It also maintains the public’s trust in the profession, meaning that the public will continue to seek their services.One can show integrity in every step of professional life, and that comprises the truthfulness of statements in one’s curriculum vitae. It is common cognition that many people amplify their skills or experience when searching for jobs. They may over-accentuate their role in projects, their participation in certain industries or areas, or their acquaintance with various Information Technology packages. The interviewers can easily catch this foolishness, and thus one will have to face failure at the very beginning by not getting selected for the particular job. Potency-based interviewing is grounded on the premise that past performance is a good revealer of possible future performance. It uses elaborate questions about what one has done to inculcate one’s your past behaviors. Thus, starting with one’s resume, one can demonstrate his/her ethical values in the professional arena. In the professional arena, a person should not adopt unethical methods, such as accepting bribes, trying to hurt the sentiments of associates or not showing respect to the sub-ordinates.Everyone has an ethical ambit. As a professional, one needs to make sure that one has a firm cornerstone. If one can meet the moral standards as expected of him/her, one is potent to encourage and urge on others and attain career honors and rewards.References:Behrman, Jack N. (1988).Essays on Ethics in Business and the Professions;George, Richard T. de (1999),Business Ethics;
Any company that has ever tried to establish itself on the internet knows that the most difficult part is driving traffic to your website. In the early days of the internet, it was enough to simply throw up an attractive site and people would come running. But nowadays it takes more than a nice design to encourage potential customers to visit.One of the cheapest ways to promote your business online is to write articles. These articles are often short, anywhere from 300 to 700 words, and they can either be published on websites or submitted to directories. The subject of these articles varies depending on the industry the company is involved in. For example, an automotive shop would most likely publish articles about the automotive industry.The appeal of these articles for consumers is that they are free to access and they provide helpful information. The appeal of these articles for businesses is that they are free to publish and article directories will also provide you with links to your website in lieu of pay. This means that when a person reads your article he can then visit your website directly from the article page.As effective as article writing is at increasing traffic to your website, it does have its weaknesses. To begin with, article directories do not allow duplicate content. This means that once your article appears on one directory you cannot submit it to another. And if you want to make a name for yourself with articles, you must submit and publish your work on more than one directory, which means that you will have to compose dozens of unique articles. As you might expect, this takes time, energy and even a bit of talent.This is one reason why many companies are learning how to turn articles into videos. When we talk about videos we are talking about short 1-10 minute segments that are created by companies to explain and promote their products or service. These video often first appear on the company’s website and are later submitted to various video sharing sites.Probably the most important advantage videos have over articles is that video sharing sites do not have any problem with duplicate content. This means that you can submit your videos to as many sites as you like. It is also true that the younger, internet savvy generation, for good or bad, prefer watching videos to reading articles. For example, an average video on YouTube receives over a thousand hits, while an average article would be lucky to receive fifty reads.One common misconception when it comes to learning how to turn articles into videos is that it will be both expensive and time-consuming. The truth, however, is that the process is not only fast, but also cheap. In fact, there are a number of online sites that will convert your articles into videos for a small fee.That is why many established companies feature videos on their websites and have a presence on video sharing sites like YouTube.